Analytics for calls & campaigns
Lead Hub
Lead Hub is Norel Digital's private command center for inbound calls. It ingests CallRail activity, attributes leads to campaigns through GCLID, and tracks every opportunity from first ring to final outcome.
What it does
Dashboard Features
Inbound Call Tracking
Every CallRail call is captured automatically, grouped by caller and day, and ready for review.
Campaign Attribution
GCLID values are preserved with each lead so you can tie inbound calls back to the campaigns that drove them.
Lead Pipeline
Move leads through New, In Progress, Converted and Lost statuses, with revenue and loss-reason tracking.
Real-Time Metrics
See new calls today, open pipeline value and won revenue over the last seven days at a glance.
Instant & Historical Sync
New calls arrive via webhook in seconds, and one click imports your CallRail history in bulk.
Built for Our Brands
Lead Hub is purpose-built for Norel Digital's own properties — no third-party access, no shared data.
How it works
From ring to revenue
- 1A call comes in through CallRail and is sent to Lead Hub via webhook, or imported in bulk from your account history.
- 2Each lead is tagged with caller details, location, source channel and GCLID for full campaign attribution.
- 3Your team updates status, address, revenue value and loss reasons as the opportunity moves through the pipeline.
Ready to review your leads?
Lead Hub is private to authorized Norel Digital operators. Sign in below to open the dispatch board.